While laminate is one of the least expensive flooring options you have, there is a wide range of price points to choose from within this one area. As with any major home expense, it’s best to stick with the old adage, “You get what you pay for.” This doesn’t mean you have to break the bank, but don’t fall for the lowest prices either.Price is more than an indicator of style or innovation; it’s often an indicator of how a product is made, which can have serious implications for something that will be installed in your home. Many retailers sell their own brand of laminate flooring or some other “off brand” laminate for less than half the price of well-known, established brands. These “generic” or store brand floors are often imported from foreign factories with lower quality control or safety standards and less regulated manufacturing processes, which means they can use cheaper or highly toxic materials in their planks. These materials can lead to dangerous levels of indoor air pollution once the flooring is installed in your home.To avoid all this, you’ll want to choose a trusted laminate flooring brand that combines high quality manufacturing with reasonable — but not rock bottom — prices. Swiss Krono products average around $3.29 a square foot at retail, which is the perfect place to start. This price-point will ensure you get the durability you need as well as the fashionable designs, colors, and finishes you want. Plus, Swiss Krono manufactures its entire product line in the U.S. and is FloorScore® for low emissions of volatile organic compounds (VOCs).If you really want to save money on laminate flooring, think beyond the purchase price. If you’re an experienced handyman, you might be able to save money by installing laminate flooring yourself. There is no gluing or nailing required, making it quicker and easier to install than hardwoods.Don’t let the temptation to save a few bucks lead you to disappointment or something even worse. When you’re shopping for laminate flooring, choose a manufacturer that has a history of quality and value, like Swiss Krono, and you’ll make a smart investment that pays off for years to come.