All things considered, the perfect Christmas tree would combine the natural beauty of a fresh-cut pine with the durability and cost-effective price of a well-made artificial tree.

American Concepts grants the flooring version of that wish with its laminate wood floors: The natural beauty of a wood floor with the convenience and cost-effectiveness that laminate has to offer.

That’s because American Concepts takes advantage of the best of both natural and artificial worlds. It has a four-layer manufacturing process that includes a wood-fiber core derived from ecologically sustainable pine trees topped by a wear layer that seals and protects the surface on the outside.

Using the strength of real pine and an extremely hard aluminum-oxide wear layer that resists scratches, chips and dents, American Concepts laminate flooring can take a beating from everyday life – and those special holiday occasions that bring even more traffic and accidents – that can take the life out of lesser laminate.