Barnwell, S.C. – Swiss Krono Group, the world leader in laminate flooring, appointed a new CEO & President, Erik Christensen, to run its U.S. operations in Barnwell, South Carolina, effective October 24, 2017.

Mr. Christensen comes to Swiss Krono from Hansgrohe, a German manufacturer of premium decorative plumbing, where he served as President for the North American business for the last 3 ½ years.  He brings to Swiss Krono over 28 years of building products experience including leadership roles at flooring companies such as Armstrong World Industries and Shaw.

“Erik’s strong performance in the building products market segment, specifically his previous work within the U.S. flooring industry, makes him the ideal leader for our U.S. operations.  We look forward to working with Erik as Swiss Krono continues to grow its presence in the United States and as our Barnwell plant becomes home to our new HDF line, which starts up at the end of 2018”, said Mr. Brettenthaler, CEO & Chairman of the Executive Committee of Swiss Krono Group.

Mr. Christensen will lead the Swiss Krono USA management team comprised of R. Dichiara (Finance), W. Graf Grote (Manufacturing), T. Bass (Sales & Marketing), C. Billue (Supply Chain) and N. Grant (HR). With his vast experience, Mr. Christensen and the leadership team will turn the company’s investment of $250 million into a successful new plant, another major milestone for the further growth of the Swiss Krono Group.  Construction is now well under way and the construction of the new factory has started.

Mr. Christensen succeeds Zeb Portanova, who will remain with Swiss Krono through November to advise the company and to assure a smooth transition.

Media Inquiries:
For further questions, please contact Barbara Ellenberg June at 678-540-9121

About Swiss Krono USA

Swiss Krono USA is located in Barnwell, S.C. As a subsidiary of Swiss Krono Group, one of the worldwide leading manufacturers of engineered wood, Swiss Krono USA is one of the largest manufacturers of laminate flooring in the U.S. – and growing. The investment into a high performance production facility announced last year emphasizes the importance of the U.S. market for the whole Group. The wide range of products is sold through distributors, dealers, and retail outlets nationwide. More information can be found by visiting the company website at

 About Swiss Krono Group

Swiss Krono Group is one of the worldwide leading manufacturers of engineered wood. The Group stands for sustainable and innovative solutions in the interior business segments, flooring and building materials. Founded in 1966 as a family-owned company, Swiss Krono Group today employs more than 4,800 employees spread over ten production plants in eight countries and achieved a turnover of 1.8 billion USD in 2017. The headquarters is located in Lucerne, Switzerland. From the beginning, Swiss Krono Group has always been committed to quality and environmental orientation without compromise. This is the Swiss Krono way of doing things and the best base for wood at its best. More information can be found by visiting the company website at