Swiss Krono USA Offers Parents, Kids a Healthier Flooring Option

Swiss Krono USA, one of the largest manufacturers of laminate flooring in the U.S., announced on February 26, 2018, that its laminate wood flooring earned UL GREENGUARD Certification, giving families a healthier flooring option. Recognized and referenced by over 400 codes, rating systems, and procurement policies worldwide, UL’s GREENGUARD Gold Certification Program requires that products meet some of the world’s most rigorous standards for low emissions of volatile organic compounds (VOCs) into indoor environments. Using dynamic environmental chamber testing, Swiss Krono USA laminate wood floors were tested for total VOCs, formaldehyde, and over 300 VOCs with health-based limits. The GREENGUARD Gold label validates that these floors are low-emitting and support healthy indoor environments. “Swiss Krono USA has always been focused on offering safe, sustainable flooring. But with asthma reaching epidemic proportions, we saw a need to ensure that consumers know our flooring continues to be safe for homes, especially for kids and pets. The GREENGUARD Gold Certification provides consumers with third party verification that our laminate floors are a healthier option than other floors in the market. We want to deliver families great products and peace of mind,” said Erik Christensen, CEO and President of Swiss Krono USA. “By earning the GREENGUARD Gold Certification, Swiss Krono USA has demonstrated their dedication to supporting healthier indoor environments, a critically important effort, as Americans spend upwards of 90% of their time indoors,” said Alberto Uggetti, Vice President and General Manger, UL Environment, a division of UL (Underwriters Laboratories) that works to advance global sustainability, environmental health, and safety by supporting the growth and development of environmentally preferable products, services, and organizations.... Read More

Erik Christensen appointed CEO and President of Swiss Krono USA.

Barnwell, S.C. – Swiss Krono Group, the world leader in laminate flooring, appointed a new CEO & President, Erik Christensen, to run its U.S. operations in Barnwell, South Carolina, effective October 24, 2017. Mr. Christensen comes to Swiss Krono from Hansgrohe, a German manufacturer of premium decorative plumbing, where he served as President for the North American business for the last 3 ½ years.  He brings to Swiss Krono over 28 years of building products experience including leadership roles at flooring companies such as Armstrong World Industries and Shaw. “Erik’s strong performance in the building products market segment, specifically his previous work within the U.S. flooring industry, makes him the ideal leader for our U.S. operations.  We look forward to working with Erik as Swiss Krono continues to grow its presence in the United States and as our Barnwell plant becomes home to our new HDF line, which starts up at the end of 2018”, said Mr. Brettenthaler, CEO & Chairman of the Executive Committee of Swiss Krono Group. Mr. Christensen will lead the Swiss Krono USA management team comprised of R. Dichiara (Finance), W. Graf Grote (Manufacturing), T. Bass (Sales & Marketing), C. Billue (Supply Chain) and N. Grant (HR). With his vast experience, Mr. Christensen and the leadership team will turn the company’s investment of $250 million into a successful new plant, another major milestone for the further growth of the Swiss Krono Group.  Construction is now well under way and the construction of the new factory has started. Mr. Christensen succeeds Zeb Portanova, who will remain with Swiss Krono through November to advise the company and... Read More

Swiss Krono breaks ground for $230 million HDF mill and laminate expansion in Barnwell, S.C.

Barnwell, S.C. – Swiss Krono Group, one of the world’s leading producers of laminate flooring, and its American subsidiary, Swiss Krono SC, LLC, held a groundbreaking ceremony on July 13, 2016, for its $230 million high-density fiberboard (HDF) mill and laminate flooring production expansion. Swiss Krono anticipates adding 105 new highly-skilled technical and management jobs to the Barnwell area, increasing its total employment to 275 employees. The project commences this summer and HDF operations will likely begin by the summer of 2018. This expansion will allow Swiss Krono to produce 300,000 cubic-meters of HDF per year, which the company will use for laminate flooring manufacturing operations and sell to furniture, cabinet, fixture, door and other wood-based manufacturers. In total, the project will increase the company’s annual laminate flooring capacity by an additional 8 million square-meters. “Strong consumer demand for our quality laminate flooring drove our decision to expand,” said Travis Bass, EVP of U.S. Sales and Marketing. “And our strong retail partners who choose to sell our innovative products are the real foundation on which this expansion is built.” The company gratefully acknowledges the collaborative efforts of South Carolina Governor Nikki Haley, the South Carolina Department of Commerce, the South Carolina Forestry Commission, the Southern Carolina Regional Development Alliance and various Barnwell County governmental agencies. Their patience, perseverance and continuous support have been and will continue to be instrumental in the future success of this project. The SWISS KRONO GROUP has its origins in a company founded in Menznau, Switzerland in 1966. Today it is one of the world’s leading producers of engineered wood products with more than 4,500... Read More

New management to implement a sustainable growth strategy under a new umbrella brand

Lucerne, 30 June 2016 – The SWISS KRONO GROUP ranks among the world’s leading manufacturers of engineered wood products. With ten factories in eight countries, products for timber construction as well as for decorative furniture and interior fittings are manufactured. In the area of laminate flooring, the SWISS KRONO GROUP is the global market leader. Services tailored to customer requirements and regional differences complete the package of offered products. At the beginning of 2016, the names and logos of the individual sites are being replaced by a single, unified brand image. Since then, the corporation is acting as an integrated group under the name of SWISS KRONO. The group will also prepare itself to use organic and external growth to actively take advantage of the development opportunities for modern engineered wood products that will come its way in the next few years. The broad customer base, a leading technological role as well as a strong capital and financial base provide the ideal preconditions for this. At this time, significant investment and expansion projects are also being implemented at four locations (Hungary, Russia, Switzerland and the USA). In order to implement this strategy consistently, the corporation will have new strategic and operative management. Beginning on the 1st of October 2016, Martin Brettenthaler will take over as the new CEO of the SWISS KRONO GROUP replacing Maciej Karnicki. Mr Brettenthaler (45) has dual Austrian and Swiss citizenship, is at home in Basel, married and father of two children. He was educated in economics in St. Gallen and Paris and worked for a few years as a management consultant at the Boston... Read More
KronotexUSA changes its name to SWISS KRONO LLC

KronotexUSA changes its name to SWISS KRONO LLC

BARNWELL, S.C. – KronotexUSA, a dominant player in the U.S laminate wood flooring industry, announced at Surfaces the latest of several changes that will provide distributors, retailers and consumers the best innovations and quality in laminate flooring. Effective with Surfaces 2016, KronotexUSA is changing its name to SWISS KRONO LLC to reflect the parent company’s and the products’ Swiss heritage in woodworking and precision technology. “It has been an exciting start for 2016,” said Travis Bass, EVP of U.S. Sales and Marketing. “The name change, our new CEO, and the expansion of our plant signal the awakening of a company known as the ‘quiet giant’ of laminate flooring.” All eight countries where Swiss Krono operates are changing their name and logo to reflect this pooling of expertise, intensifying R&D, and forging of a common identity. According to Ines Kaindl, President of the Board of Directors of the SWISS KRONO GROUP headquartered in Lucerne, Switzerland, “We want to leverage a strong, uniform brand to spotlight our tradition and history while making a greater international impact. This will enable us to help shape the market’s future.” The Group’s member firms in Germany, Poland, Russia and Switzerland unveiled the new corporate design at a shared stand at DOMOTEX 2016. “This consistent image and our modern, visually striking new logo are giving the Group a single face with a clear profile,” says Max von Tippelskirch, CMO of the SWISS KRONO GROUP. “We are clearly differentiating ourselves from our competitors and strengthening our presence in the global marketplace.” In addition to this news, the U.S operations announced late last year the hiring of CEO... Read More

KronotexUSA Renames Charity Golf Event In Memory of Employee

BARNWELL, SOUTH CAROLINA — KronotexUSA, one of the leading U.S. laminate manufacturers, recently renamed and dedicated its employee golf tournament to honor a recently deceased employee. The Dean Scarbeary Memorial Golf Tournament for Charity is scheduled for June 27, 2015, and has already raised more than $7,500. Mr. Scarbeary, the Receiving Lead at KronotexUSA’s Barnwell laminate flooring plant, was one of the organizers of the annual employee golf tournament and worked at the laminate plant for 9 years. The money raised is being donated to the Barnwell County (S.C.) First Responders who tried to save Mr. Scarbeary during the house fire that claimed his life. “Our company has put down deep roots in Barnwell since building our 575,000 square-foot facility here beginning in 2005. We see this as just another way to thank those in our community who tried to help one of our own,” said Jeff Martin, the human resources manager for KronotexUSA. To learn more about this event or KronotexUSA, please contact: Barbara June (770) 891-9986 direct... Read More

American Concepts Is the Answer to Consumers’ Concerns About Unsafe Imported Laminate

Barnwell, SC, March 3, 2015 – In response to inquiries following a recent 60 Minutes segment on certain laminate flooring made in China, KronotexUSA is helping consumers answer questions and concerns about the safety of laminate that is imported from China. We want to remind you that there is a safe, quality alternative to these Chinese imports. It’s called American Concepts, a brand that is made by Americans; made for Americans. All 57 decors in the American Concepts laminate flooring line are manufactured by KronotexUSA in our 750,000 square-foot factory located in Barnwell, S.C.  The plant is approximately 100 miles northwest of Charleston, S.C., where we have been producing laminate flooring from this facility since April 2005. KronotexUSA’s manufacturing standards are among the most stringent in the global laminate flooring industry.  Our U.S. manufacturing practices are compliant with the California Air Resources Board’s (CARB) Airborne Toxic Control Measure 93120 Title 17, California Code of Regulations, the most restrictive air-control law in the United States.  These are the same standards mentioned in the 60 Minutes segment, and our American Concepts products meet the CARB Phase 2 standards. CARB Phase 2 standards are necessary when assessing the core board component of laminate flooring.  All of our laminate core board suppliers have been certified as CARB 2 compliant.  Our suppliers have delivered the requisite independent Third Party Certifier documentation to us, and are regularly audited by the Composite Panel Association. We require a chain of custody certificate for all core board that is delivered into our factory for manufacturing. Current CARB Phase 2 Emissions Standards are shown below.  The core board that... Read More

KronotexUSA Launches New ‘American Concepts’ Line

Barnwell, S.C., July 29, 2014 —  KronotexUSA is launching a new brand called American Concepts in response to consumers’ desire for flooring that has American style, quality and value while being green and made by Americans, for Americans. Beginning August 2014, the new brand will be available at specialty retail stores and will offer 57 laminate flooring choices in a wide range of thicknesses, colors and finishes. KronotexUSA’s Executive Vice President, Travis Bass, said, “American Concepts by KronotexUSA is a combination of our best existing decors and our most fashion-forward new decors. And being made in America is a good start, but it’s not enough. American consumers also value quality, design, products that are healthy for their home, and sustainability. Retailers can now give their customers everything they need in one practically priced floor.” Barbara June, the Director of Marketing at KronotexUSA, said, “American Concepts is about more than where it is made. It’s also about how a laminate floor is made. Redecorating a room has usually meant compromises between how the flooring looks, how it’s priced, and how well it’s made. And this brand is about no compromises.” American Concepts will launch with the tagline, “Inspiring style. Uncompromising quality.” The new brand will feature seven collections ranging from 12-mm to 7-mm thicknesses, some with an underlayment pad attached. All 57 items will be made in Barnwell, S.C., and are GREENGUARD certified for indoor air quality and without such harmful substances as petroleum, halogen, chloride or dioxin. According to Fred Giuggio, the Vice President of Brands, American Concepts will replace Formica Flooring as KronotexUSA’s primary brand for specialty retail. “For eight... Read More

KronotexUSA Receives ISO 9001:2008 Certification

Barnwell, S.C., January 22, 2014 — KronotexUSA is proud to announce that its quality management system has been certified and found to be in conformance with procedures listed in the International Quality System Standard. The scope of this registration and the approved quality management system applies to the design and manufacture of laminate flooring in Barnwell, S.C. ISO 9001:2008 is a set of international standard and guidance documents for quality management and quality assurance. The standard represents an international consensus on good management practices with the aim of ensuring that the organization can, time and time again, deliver the product or services that meet the client’s quality requirements. “This certification further strengthens our commitment to our customer and supports our management philosophy of continual improvement,” said Jody Smith, the Quality Manager for KronotexUSA. The certificate is accredited by American Systems Registrar, a provider of third-party system registration and accredited by the ANSI-ASQ National Accreditation Board. To maintain certification, ASR will perform audits to ensure compliance and to assess initiatives for continued improvement. Customers can be confident that KronotexUSA will continue to provide the high quality products they have come to expect well into the future. To learn more about KronotexUSA, visit... Read More